Win a Legend

When creating a promotion for the nation’s favourite chocolate, we needed a prize that was just as legendary as the product itself. Enter: Gary Neville and Jamie Redknapp! Just by picking up a bar of Cadbury Dairy Milk, shoppers could win a once in a lifetime experience with one these Premier League legends. And, as our social films showed, that’s definitely more than you bargained for at the checkout! *no legends were harmed in the making of these ads.