Win the Captain

Showcasing not one, but three of the biggest footballing superstars on the planet, we gave Cadbury lovers the chance of a lifetime to hang out with their heroes for the day in one of Cadbury's most successful ever campaigns. We showed our national captains, Harry Kane, Virgil Van Dijk and Eden Hazard in a light they'd never been seen before; playing crazy golf, gaming and having a backyard kickabout. If customers bought a pack and found the captain's armband, they'd win an unforgettable day with a captain!